Deloitte reports that “exponential” technologies, including data automation tools such as Foxtrot RPA, are opening up significant areas of business opportunity. This is especially true in the broadcast industry where highly repetitive, manual processes still exist. To eliminate these mundane routines, media companies like Netflix are looking to Foxtrot RPA to develop a culture efficiency and productivity.
The upgrade of repetitive, broadcast industry processes helps these companies load their content on platforms faster, freeing their employees from old, inefficient workflows and bandwidth restrictions such as:
Like the search for the next piece of award-winning content, leading companies in the broadcast sector are constantly seeking to innovate and improve their practices and processes.
With the proliferation of the number of media platforms — mobile, web, satellite, terrestrial and cable, with different versions for the variants of end-user devices — companies in charge of content have taken a serious look at automation in order to deliver to those platforms in a timely manner. Consider that:
Digital business leaders, including those in the broadcast industry, distinguish themselves from competitors in two ways, according to the McKinsey Global Institute: how they engage with clients and suppliers and how thoroughly their employees use digital tools in every aspect of their daily activities.
According to McKinsey’s Industry Digitization Index which measures each industry’s digital use and potential, the media industry is currently ranked second (behind IT). Media companies are performing near the top in all categories, including digital spending on workers, interactions, business processes and digitization of work.
There are three main areas where data automation software can be used today:
In the increasingly complex world of broadcast media, content must be managed and delivered before consumers can be informed and entertained. Content is still king, but data automation software such as Foxtrot RPA is the new chariot of choice for more efficient internal flow and external delivery.
For more information on data automation, please read our white paper, “Breaking the Efficiency Barrier: Understanding Data Automation.”Download White Paper