When you put together your Christmas card list this year, did you notice how many changes you had to make on your list?

The average American family sends out around 40 Christmas cards each year, according to various greeting card associations.

That means when people sat down to address their cards this year, they encountered changes. How many friends or relatives moved to a new address? And how many names changed because of varying personal circumstances.

The changes in Christmas card lists provide a personalized example of just how much change occurs in managing a database – or list – of any kind.

Now, supersize your personal Christmas card list by several thousand and you get an idea of what businesses face every single day in database management. It’s not only names that are maintained by businesses, but important operating characteristics like inventory classifications, interest rates, and coding for billing.

Fortunately, businesses can call on our Foxtrot technology, an ally that is perfect for managing their database information.

Foxtrot automatically updates customer information in Salesforce.com, Microsoft Dynamics, or other Cloud-based customer relationship management tools. Integrate Excel spreadsheets and you can have Foxtrot log in and add contacts, create accounts, update phone numbers, and more, automatically.

That can even include error-free handling of the myriad of changes on a business’s Christmas card list.

And, while Foxtrot nimbly and accurately addresses changes, there is a sentiment that Foxtrot always leaves in place…

Best wishes to all for a merry Christmas Season.